Olympic Channel: further expansion

By Prof Dr Ian Blackshaw

The multi-platform Olympic Channel, which was launched following the 2016 Rio Summer Olympics, has signed three more International Sports Federations as ‘Partners’.

They are:

the International Handball Federation;

the International Roller Sports Federation, to be known as ‘World Skate’; and

the World Confederation of Boules Sports.

This brings the total number of ‘Partners’ to fifty-seven.

The new ‘Partners’ will collaborate with the IOC on content for the Olympic Channel.

In addition to live event streaming, the Channel provides event coverage; highlights; magazine shows; news coverage; and original programming, all of which complements the existing broadcast and distribution arrangements of the IOC.

The Channel is ‘on air’ twenty-four hours a day and 365 days of the year and was launched by the IOC on 21 August 2016.

Under current plans, the Channel is scheduled to present this year, in coordination with its ‘Partners’, nearly 500 competitions across 200 events. The Channel has a fully-paid up budget of US$ 490 million to cover its first seven years of operations.

The Channel is a key part of the Olympic Movement’s aim of engaging more young people and generating interest all the year round in Olympism.

Mark Parkman, the General Manager of the Olympic Channel, recently remarked that:

The global platform continues to evolve and provide more opportunities to all sports within the Olympic Movement as we work together to expand the reach of these sports and introduce new sports to our audiences.”

Quite an ambitious and challenging agenda!

Prof Dr Ian Blackshaw may be contacted by e-mail at ‘ian.blackshaw@orange.fr’