By Prof Dr Ian Blackshaw
Formula One (F1) has announced on 31 January 2018 that, starting with the Australian Grand Prix, which takes place on 25 March 2018 in Melbourne, the grid girls will no longer be used.
This follows the move, the week before, by the Professional Darts Corporation to remove the walk-on girls from their events.
Sport is now a well-established part of the entertainment industry and to remove glamour from it can only be characterised as a case of political correctness gone mad!
The reason given by F1 managing Director, Sean Bratches, is that the girls are no longer in keeping with F1 “brand values” – whatever they are!
“While the practice of employing grid girls has been a staple of Formula 1 Grands Prix for decades, we feel this custom does not resonate with our brand values and clearly is at odd with modern day societal norms.”
“We don’t believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world.”
But, have they been consulted? Especially, the younger generation whom F1 are reputedly courting.
Perhaps F1is being influenced by and running scared of the recent Harvey Weinstein scandal and its aftermath beyond the bounds of Hollywood!
So, bring back the glamour to F1, which is all part and parcel of the razzmatazz of this exciting and thrilling sport!
Is it not?
Prof Dr Ian Blackshaw may be contacted by e-mail at ‘email@example.com’