On 2 February 2015, the major online gambling operator Sky Bet joined ESSA, the regulated betting industry’s integrity body, bringing its membership to 18 and further enhancing its ability to detect, deter and report corrupt sports betting within the regulated sector.
Sky Bet has significant links to sport through a variety of platforms and is currently the main sponsor of the English Football League.
“I am delighted that Sky Bet has decided to join ESSA,” said Khalid Ali, Secretary General of ESSA. “It is a well-known brand and is an important addition to our evolving membership as we enter what will be yet another important year in the sports betting integrity debate.”
“ESSA sets the standard with regard to sports betting integrity reporting practices and we are joining an association which is effective, globally recognised and includes the majority of the market leaders in regulated sports betting,” said Tim Bishop, Director of Trading & Operations for Sky Bet. “In short, ESSA provides the best platform from which to engage with other stakeholders to combat an international cross-sector threat.”
ESSA was established in 2005 by the leading online sports book operators in Europe to monitor any irregular betting patterns or possible insider betting from within each sport. To achieve this goal ESSA implemented an early warning system between its members that highlights any suspicious betting activity.
ESSA is continually striving to improve its reporting and early warning systems and has invested in cutting-edge technology to ensure that it provides an effective, flexible and robust integrity platform. This makes the association uniquely equipped to deal with sports betting integrity issues.
ESSA also continues to play an important role as the regulated betting sector’s representative body at national and transnational match-fixing policy deliberations. It holds positions on working groups at the European Commission; the Council of Europe; and the International Olympic Committee (IOC).
ESSA has information sharing arrangements with: the IOC, FIFA, The FA, DFB, ATP, ITF and many other sports bodies, as well as regulators, such as the British Gambling Commission.
ESSA members currently include: ABB; Bet365; Betclic; Bet-at-Home; Betsson; BetVictor; bwinparty; Digibet; Expekt; Hong Kong Jockey Club; Interwetten; Ladbrokes; Paddy Power; PMU; Sky Bet; Stanleybet; Unibet; and William Hill.