Eye on the prize
Today, 14 January 2020, the Sports Business Group at Deloitte has released the 23rd edition of the Deloitte Football Money League (‘DFML’), which analyses the highest earning clubs by revenue in the world’s most popular sport.
FC Barcelona reach the top of the Money League for the first time ever and at the same time become the first club to break the €800m barrier, generating revenue of €840.8m.
Real Madrid fall to second, generating revenue of €757.3m, meaning it is a Spanish one-two for the second consecutive year, however the gap to first place is the highest in the publication’s history (€83.5m).
Manchester United (€711.5m) and Bayern Munich (€660.1m) remain in third and fourth position respectively, with Paris Saint-Germain (€635.9m) entering the top five at the expense of Manchester City (€610.6m) who drop to sixth place.
The growth of revenue for football clubs over the past two decades has been driven by a surge in broadcast rights values, both for domestic and international competitions. Whether the largest football leagues have reached a plateau in broadcast rights value is debatable, however broadcast revenue generation is ultimately out of the control of an individual club. To achieve above average revenue growth in the future, clubs will need to focus on differentiating revenue streams that they have the most influence over. Their challenge is to do so at a time where the future landscape looks more unpredictable than ever.
A further challenge to clubs is how they can meet the evolving needs of fans, and throughout this publication we explore some of the market trends and suggestions of potential solutions available to clubs.
Those that keep their eye on the prize really do have the opportunity to grow their revenue and those that accept the status quo risk standing still.
The Report is free to download from www.deloitte.co.uk/dfml and includes analysis of the changing economic climate, and the opportunities and solutions available to clubs as they adapt to innovative ways to generate revenue commercially, particularly through digital transformation.
DFML in numbers
- First – time that Tottenham Hotspur have finished as London’s top Money League club since 1996/97
- Third – Barcelona, the third club ever – after Real Madrid and Manchester United to top the Money League
- Seven – Lyon entering the top 20 for the first time in seven years, meaning there is more than one French club in the top 20 for the first time since 2011/12
- Eight – the number of countries represented in the top 30 revenue generating clubs in the world
- 13 – number of top 20 Money League teams to qualify for the Champions League knockout stages in 2019/20
- 75 – percentage of clubs in our Money League that have less followers on their club account than their most followed player
This year’s edition is again powered by the Deloitte Football Intelligence Tool, which provides unrivalled access and insights into the financial performance of European football. The subscription tool is available to all – to learn more, please don’t hesitate to contact us.
Over the last 20 years Deloitte has developed a unique focus on the business of sport and in that time our specialist Sports Business Group has advised leagues, federations and clubs from over 35 countries, including more than 50 governing bodies and over 15 International governing bodies. We offer a multi-disciplined expert service with dedicated people and skills capable of adding significant value to the business of sport.
Thanks once again to those members of the team who compiled this year’s report and assisted in its collation – we hope you enjoy this edition.
Global lead for Sports Business
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